Sorry Chris Anderson but the "short tail" has replaced the "long tail" Monday, December 11, 2006
In homage to Chris Anderson's famous theory of niche markets (the long tail) I was interested to read that condoms designed to meet international size specifications are too big for many Indian men. The Indian Medical Research Council study said 60% of men in Mumbai required sizes 2.4cm shorter.
Evidently this is the kind of niche market Chris is referring to, albeit more short tail than long
Sorry - I just couldn't resist posting this. Apologies for any offence caused but it made me laugh loudly to link the two things.
- At 10:00 AM, said...
They say small things amuse small minds